NCAA Basketball Ucf

Take it from the pioneer who started this idea of cozy, contractual relationships between the shoe giants and the NCAA schools: adidas has screwed up this time.

Sonny Vaccaro speaks from experience.

"What a PR nightmare for adidas. This should have been a no-brainer,'' Vaccaro said. "It's nothing but a personal thing against Michael Jordan.''

At issue is the recent decision by adidas to severe its relationship with the University of Central Florida, which has a contract that requires all of its athletes and coaches to wear adidas products.

So you think Air Jordans are expensive? The pair Marcus Jordan put on Wednesday night cost $3 million.

That's what his school's exclusive deal with adidas was worth. Now adidas has canceled the contract, and UCF athletes may have to play in their Crocs.

If we didn't know better -- and we don't -- we'd say it's all a Nike conspiracy.

It wanted adidas to make a stink over Jordan's feet so it can swoosh in on a white horse. But until that plot is exposed, we'll take this rift face value.

That means only one person can truly save the day.

Come on, Marcus. Put on the adidas.