
In the ongoing discussion over live blogging events and exclusive broadcast rights brought on by Brian Bennett of the
Louisville Courier-Journal being
ejected from the press box for blogging the action of an NCAA Super Regional Baseball game, the one thing that has been made unclear to me is who demanded the enforcement?
The NCAA's own blogger, Josh
Centor of Double A Zone definitely didn't agree with the policy or the contract, but implied that ESPN was the one who made it happen.
Due to the NCAA's broadcasting agreement with ESPN, bloggers are not permitted to update their sites with in-game coverage from the baseball press box. In-game updates include providing readers with the score, inning of the game, roster moves, etc. The policy was enacted at a baseball game, but applies to all NCAA championship events.
[Emphasis added.]
That's an interesting bit. Regular season NCAA basketball and football games are under broadcasting agreements by the various conferences. The Bowl Game broadcasts are also outside of the NCAA contracts. So, for example, beat writers from the
Syracuse Post-Standard weren't violating the agreement with the NCAA and ESPN when they
liveblogged the action from Syracuse basketball games and the
Big East Tournament (whether it was a violation of the ESPN-Big East broadcast would be a different issue).
As noted by Michael David Smith,
NCAA Basketball Tournament games were liveblogged from the press box. Of course, that was with CBS having broadcast rights. Maybe CBS chose not to enforce it or just didn't realize they could.
Another NCAA "championship" event was the NIT. The NIT broadcast contract was with ESPN and took place only three months ago. Once more the Syracuse beat writers
liveblogged 'Cuse NIT games with impunity and without repercussions.
ESPN, however,
would not let itself become the fall guy and source of ire (again) from bloggers.
An ESPN spokesman, Mike Humes, said: "To be honest, we didn't ask for it. They didn't consult us." Bearby, the N.C.A.A. lawyer, said the N.C.A.A. initiated the action because "the entertainment event or sporting event has the ability to limit access to who gets that firsthand account."
So, yes, it was all the NCAA that decided to enforce the contract terms for the first time, and without being requested by the potentially injured party -- the broadcast rights holders.
That makes NCAA, not "arcane," as Josh Centor described his employers' actions, but more like bullies. Selectively acting to toss reporters from the press box for violating a clause in the broadcast contract (by construing it in a possibly overbroad manner) that the potentially injured party did not even request enforced.
Previously at FanHouse:
Shocking Confession: Sportswriter Admits Live Blogging College Basketball NCAA Violating Common Sense, if Not First Amendment
When Dealing With Online Rights, Bloggers Are in a Gray Area NCAA Clashes With Louisville Paper on Baseball Blog NCAA Kicks Blogger Out of Baseball Game