It seems like every year the usual suspects are lined up as contenders for the best basketball conference in the country.
Big East. ACC. Pac-10. Big Ten.
But the Big 12 never seems to get much love, despite some impressive numbers that suggest the newest of the major conferences deserve to be part of the conversation. No conference has advanced more teams to Elite Eight (13) and Final Four (six) since 2002. The Kansas Jayhawks even cut down the nets in 2008.
Also consider that in the last three seasons, it has been the Big 12, and not the Big East or ACC that has produced the top player in the country: Texas forward Kevin Durant (2007), Kansas State forward Michael Beasley (2008) and Oklahoma forward Blake Griffin (2009).
This season, the Big 12 has the preseason No.1 team in the nation and the squad many predict will likely end as the national champion in Kansas. And oh, the Jayhawks could be playing preseason No.3 Texas in this season's Final Four.
All those are reasons why the Big 12 coaches trumpet their league as one of the best, even if no one else will.
"Years ago people used to say -- or ask the question -- is our league ever going to be considered one of the best leagues in the country, or it can't be until you win the national championship," Texas coach Rick Barnes said. "Obviously, Kansas having done that, I don't know what other questions people can ask about our league. If we're not the best league in the country, we've got to be in that discussion every year.
"You go back and look at the success year in and year out, I think also in the tournament, obviously in the recruiting, where there's a lot of games won during those months."
But as special as the Big 12 has been in the past, it could be even more exciting this season with a star-studded lineup of premiere players across the league. Several players such as Texas forward Damion James, Iowa State center Craig Brackins and Oklahoma guard Willie Warren gave up the chance to be instant millionaires as potential NBA first round picks to return to school this past spring.
You combine them with proven commodities such as Kansas' two preseason player of the year candidates, point guard Sherron Collins and center Cole Aldrich, along with Oklahoma State guard James Anderson and you have a league that is certain to produce lots of exciting moments this season.
"When you look at some guys that could have been gone to go make some money and make big money, and yet they choose to stay in the league, that's a credit to those coaches and those relationships they've got with those kids," said Kansas State coach Frank Martin. "It's a credit to the league and just how much fun it is.
"It's not fun when it's late January and you get your brains beat in, but it's tremendous basketball. If you've got any hope at being any good, you've got to be excited about being in such a great conference as this."
Oklahoma coach Jeff Capel agrees.
"Like I've said since I've been here, there's some great coach in this league," said Capel, whose Sooners are picked to finish third in the league race. "Because of the talent level that our league has been able to attract, it makes the basketball a very, very high level.
This season, it all starts with the Jayhawks, who return their top nine scorers from last season's 27-8 Big 12 championship squad that advanced to the Sweet 16. Throw in another highly regarded recruiting class, which includes Top 5 recruit Xavier Henry, and it's easy to see many believe the Jayhawks will be the last team standing come April.
Kansas coach Bill Self, however, has joked throughout the preseason that it's hard for him to even think about winning the national championship when he knows how difficult it will be to win the Big 12 title.
"I really like our team," said Self, whose team is the only one of the Big 12 members to win the national title since the league's inception during the 1996-97 season. I think we have a chance to be a special group. We'll have to be very special because I think the league is the best since I've been in it, and I think it's the best it's going to be since the inception of the league.
"We've had success in the league the last few years, and certainly it will be much more difficult to maintain that because of the quality of teams in the league."
Without question Kansas and Texas will be the two premiere teams in the conference and it could be that the Longhorns could actually break through this season. Their frontcourt of Damion James and Dexter Pittman could be the most formidable in the conference and with the nation's top recruit Avery Bradley expected to add scoring pop, Texas could be the team to give the Jayhawks serious trouble. The biggest question mark for the Longhorns will be at point guard, where Justin Mason has slid over to his more natural two guard spot. Florida transfer Jai Lucas is expected to run the Longhorns offense, but he won't be eligible to play until mid-year under NCAA transfer rules.
"People are a year older, a year wiser, and I think they understand that this team will have tremendous balance," said UT coach Rick Barnes. "We want to be a transition team, and we want to get up and down the floor."
After the Jayhawks and Longhorns, the Big 12 boasts teams like Oklahoma, Kansas State, Texas A&M and Oklahoma State that should make some noise throughout the season and could all end up in the NCAA tournament should the league get six bids again.
But consider this a testament to how truly tough the conference may be this season. The Iowa State Cyclones have a unanimous preseason All-Big 12 player in Brackins and the preseason newcomer of the year in Marquis Gilstrap, yet the league coaches still picked them to finish eighth in the preseason poll.
"I think it is a testament to the league. I think you could argue -- and it's an easy argument -- the seven teams that are picked ahead of us are picked ahead of us for a reason," said ISU coach Greg McDermott. "Generally, preseason polls are based on how you did last year and what you return. There's just a lot returning in our league.
"Some of the newcomers that are entering our league come from very successful backgrounds in high school or junior college, and I think they're going to have quite an impact right away. So we're picked probably about where we should be picked, but I'll be disappointed if that's where it ends up at the end of the day."
The Team That Will Surprise: Iowa State
With the 6-foot-10 Brackins in the post and junior college swing man Marquis Gilstrap, the Cyclones could easily break into the top five of the conference this season and challenge for a spot in the NCAA Tournament.
The Team on Decline: Missouri
After Mike Anderson's squad stormed into the Elite Eight last season with its version of 40 minutes of hell, look for the Tigers to take a step back to recover from the loss of leading scorer DeMarre Carroll and Leon Lyons along with Matt Lawrence.
Player of the Year: Sherron Collins
The senior Kansas guard will indeed prove this season he is the best point guard in the nation and the most valuable player to his team.
Best Chance to Win it All: Kansas
The Jayhawks have the experience, depth and explosiveness to win the Final Four. The biggest question coming into the season is which of the five returning starters will come off the bench once Xavier Henry is inserted into the starting lineup?
