Clark Kellogg Gives Western Kentucky Buzzer Beater a Lame Name (Hey! That Rhymes!)

Many of the greatest plays in sports have catchy names, from the Immaculate Reception to the Hand of God. So CBS analyst Clark Kellogg decided to try his hand at giving a title to the buzzer beater Western Kentucky's Ty Rogers hit against Drake on Friday:

Yes, Kellogg came up with "Much Clutch," and his on-air partner, Greg Gumbel, could barely conceal his contempt. And I have to say, Gumbel was right not to be impressed: Just because the words "much" and "clutch" rhyme, that doesn't make it a catchy name, and "much clutch" is a phrase that could be used to describe basically any big play in any sport. Try again, Clark.

Hat tip: The Big Lead.