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NCAA Basketball

Kevin Durant Signs First Endorsement Contract

If the NBA had allowed him to turn pro out of high school and skip college altogether, Kevin Durant probably would have. But is there any doubt that he'll make many millions of dollars more in his professional career because of the year he spent at Texas?

The latest evidence: Durant has signed his first endorsement contract, with Upper Deck. A big part of the contract is that Durant's autograph will be part of a new line of autographed Upper Deck Authenticated items. Darren Rovell reports:

Because Durant only played for one year at Texas and his star rose so quickly the supply of autographs in the market is very limited, yet the demand seems to be great.

If Durant had entered the NBA draft last year, he wouldn't be anything close the household name he is today, and his autograph wouldn't be worth anywhere near as much money. Ditto for his shoe deal: Whether he chooses Nike or Adidas, he'll get a lot more now than he would have a year ago because he's a lot more famous now than he was a year ago. David Stern's minimum age rule is probably hurting some 18-year-old basketball players and sending some to college when that's not where they belong, but in Durant's case, it turned out to be very rewarding.

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